What you can make

Most paid work for educators doesn't need a big following, or even a public account. Here's what brands pay for.

No followers needed

The brand publishes this work on its own website and channels. You can stay faceless and use a pen name for all of it.

Short videos for brands

Quick, natural videos a brand posts or runs as ads. Show how you'd set something up, share a tip, or walk through a feature.

Faceless works well: your hands, your screen, and your voice.

Testimonials

A few sentences about a product you've used, for the brand's website, ads, or sales materials.

You approve the final wording, and you can use a pen name.

Lesson plans and resources

Build activities, guides, or templates that show a product in real classroom use. The brand shares them with other educators.

Each contract says who owns the work and whether you get credit.

Tutorials and help videos

Screen recordings that show other educators how to use a tool, step by step.

A good first project if you'd rather stay off camera.

Paid feedback

Join a 30 to 60 minute call, survey, or test session and tell a company what works and what doesn't.

Nothing gets published. A brand can't quote you without asking first.

Reviews

Reviews go on your own blog or social accounts. Every paid review is labeled as paid.

Software reviews

Use an app or platform for a set period, then share your honest take: what it does well, where it falls short, and who it's for.

Screen recordings use demo accounts, never real student data.

Book reviews

Read and review books for educators, from PD books to classroom read-alouds, for authors and publishers.

Paid reviews go on your own channels. Amazon and Goodreads don't allow paid reviews. On those sites, you can review a book you received free, with no obligation to review it, as long as you say how you got it.

How we keep reviews honest

Your pay is set before you start, and it's the same whatever you conclude.
Brands can point out factual errors. Your opinion stays yours.
Every paid review is clearly labeled as paid.
We follow each site's rules about where paid reviews can appear.

Labeling paid work

Federal rules require paid content to say it's paid, even under a pen name. We'll give you the exact wording for each project.

In videos, say it and show it on screen: "Paid partnership with ___."
In captions, put #ad or "Sponsored" at the start, before the "more" link.
Free products count, too: "This was sent to me free by ___."
Want the details? Read the FTC's Disclosures 101 for Social Media Influencers.

Coming later

If you have an audience, or plan to build one, more kinds of work will open over time. Let us know what interests you when you apply.

Sponsored postsShare a product with your followers, labeled as sponsored.

Share codesGive colleagues a code for a better deal on tools you already use, like a longer trial. You earn when they sign up.

Podcasts and newslettersSponsored segments and paid guest spots.

Webinars and PD sessionsPresent for a brand, by voice or screen share if you prefer.

Ambassador programsOngoing work with a brand you believe in.

Advisory boardsHelp shape products before they reach schools.

Ready to get started?

It takes about two minutes. We don't ask for your legal name, your school, or where you live.

Apply to join